The GEO Field Guide.
We publish what we practice. Every guide here is itself engineered to be cited, answer capsules, stats, and structure included.
Start With the Fundamentals
Self-contained references on getting cited, plus a plain-English glossary.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of getting your brand cited and recommended by AI engines like ChatGPT, Perplexity, and Google AI Overviews. The 2026 guide.
Read →Comparison
GEO vs SEO: What's the Difference?
GEO vs SEO explained: SEO ranks you in Google; GEO gets your B2B SaaS cited by AI search like ChatGPT. Where they overlap, where they diverge, and which to invest in.
Read →Playbook
How to Get Cited by ChatGPT
How to get cited in ChatGPT: the on-page, off-page, and technical moves that earn AI search citations for B2B SaaS, and how to measure your citation share.
Read →Tactic
Answer Capsules: The 40–60 Word Block AI Quotes
An answer capsule is a 40–60 word, self-contained answer placed under a heading. It's the block AI engines and featured snippets lift verbatim. Here's how to write one.
Read →Strategy
GEO for B2B SaaS: Win the Prompts That Decide Deals
GEO for B2B SaaS: how buyers research inside AI tools first, the buyer-prompt taxonomy that decides deals, and the playbook to earn ChatGPT recommendations.
Read →Measurement
How to Measure AI Visibility
Measure AI visibility with citation frequency, share of voice, sentiment, and source profile, not impressions or rankings. The 2026 guide to GEO metrics and benchmarking.
Read →Data
GEO & AI Search Statistics (2026)
GEO and AI search statistics for 2026: ChatGPT citation data, what drives AI visibility, freshness decay, and source distribution, formatted to be cited.
Read →Pricing
How Much Does GEO Cost? (2026 Pricing Guide)
What Generative Engine Optimization really costs in 2026: GEO tools run $100–$1,000/mo, agency retainers $1,500–$30,000+/mo, and consulting projects $5,000+. Full breakdown, what drives price, and published agency tiers.
Read →Strategy
GEO Agency vs GEO Tool: Which Do You Actually Need?
GEO tools like Profound and Peec measure your AI visibility; a GEO agency fixes it. The honest decision framework: capability comparison, the real hours math, and when each option wins for B2B SaaS.
Read →Comparison
The Best GEO Tools in 2026, an Honest Comparison
Profound vs Peec vs Athena vs Otterly vs Ahrefs Brand Radar vs Semrush AI Visibility: what each GEO tool measures, roughly what it costs in 2026, who it fits, and what none of them do.
Read →Comparison
The Best GEO Agencies for B2B SaaS (2026)
The best GEO agencies for B2B SaaS in 2026, ranked by specialization, pricing transparency, original research, and done-for-you scope. ezgeo.ai leads for B2B SaaS; five strong alternatives compared honestly.
Read →Comparison
Profound Alternatives for B2B SaaS (2026)
Looking for a Profound alternative? Peec and Otterly cover tracking at lower price points, Ahrefs and Semrush bundle it into suites, and ezgeo.ai replaces the dashboard-plus-headcount model with done-for-you GEO from $1,500/mo.
Read →Comparison
Peec AI Alternatives for B2B SaaS (2026)
Looking for a Peec AI alternative? Profound adds enterprise depth, Otterly costs less, suites bundle tracking you may already own, and ezgeo.ai covers the execution gap no tracker touches, from $1,500/mo.
Read →Comparison
Athena Alternatives for B2B SaaS (2026)
Looking for an Athena alternative for AI-visibility tracking? Peec and Profound are the established trackers, suites bundle the basics, and ezgeo.ai covers done-for-you execution with reporting included.
Read →Comparison
Otterly.ai Alternatives for B2B SaaS (2026)
Outgrown Otterly.ai? Peec adds per-engine share-of-voice depth, Profound covers enterprise needs, and when tracking alone stops being enough, ezgeo.ai does the execution, from a $500 audit.
Read →Playbook
How to Rank in Perplexity: A B2B SaaS Playbook (2026)
How Perplexity picks its citations, and how to become one: recency (half its citations are under ~13 weeks old), primary data, visible methodology, G2 and Reddit presence, and stat-dense answer-ready pages.
Read →Playbook
How to Show Up in Google AI Overviews and AI Mode (2026)
How Google AI Overviews picks sources and how to become one: rank-plus-extractability, snippet eligibility, schema with honest dateModified, and freshness (85% of AIO citations are under two years old).
Read →Strategy
The 88% Rule: Why AI Citations Come From Off-Site Sources
Roughly 88% of AI citations about a SaaS brand come from third-party sources, not the brand's own site. How the trust hierarchy works, why brand mentions outweigh backlinks ~3x, and the off-site playbook that follows.
Read →Fundamentals
AEO vs GEO: What's the Difference (and Which Should You Say)?
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) overlap heavily: AEO is the trust-and-eligibility layer that makes a page answerable; GEO is the full practice of earning AI citations, on-site and off. Plain-English breakdown.
Read →Technical
What Is llms.txt? Setup Guide and an Honest Verdict (2026)
llms.txt is a markdown manifest that gives LLMs a curated summary of your site. How to set it up, what to put in it, and the honest 2026 verdict: no measured citation lift yet, worth keeping anyway. Here's why.
Read →Vertical
GEO for Fintech: Getting Recommended When the Stakes Are Money
How fintech companies get cited by ChatGPT, Perplexity, and AI Overviews: the higher trust bar for money-adjacent answers, compliance-first prompts, and the citation sources that decide fintech shortlists.
Read →Vertical
GEO for Devtools and APIs: Your Docs Are the Marketing Now
How developer-tool and API companies win AI citations: docs that engines quote, the GitHub/Stack Overflow/Hacker News citation pool, and why devtools is the vertical where AI already writes the shortlist.
Read →Vertical
GEO for Cybersecurity: Earning AI Citations in a Distrustful Category
How security vendors get recommended by AI engines: threat research as citation fuel, the PeerSpot/G2/analyst source pool, practitioner communities, and the credibility bar in a category built on distrust.
Read →ReferenceThe GEO Glossary
Plain-English definitions of every term in generative search, structured for the engines.
Read →